{"id":97,"date":"2019-09-12T06:00:00","date_gmt":"2019-09-12T06:00:00","guid":{"rendered":"https:\/\/agentskills2.dvsrvr.in\/?p=97"},"modified":"2019-09-12T06:00:00","modified_gmt":"2019-09-12T06:00:00","slug":"the-intelligent-price-reduction-strategy","status":"publish","type":"post","link":"https:\/\/agentskills2.dvsrvr.in\/?p=97","title":{"rendered":"The Intelligent Price Reduction Strategy"},"content":{"rendered":"

If you\u2019re a typical Real Estate agent, you\u2019ve probably got about $100,000 worth of uncashed commission checks in your desk drawer, or as some people refer to them\u2014your collection of over-priced listings.<\/p>\n

It\u2019s kind of like that stamp collection you had when you were a kid. You still have the stamps; you just never look at them anymore.<\/p>\n

The only difference is your stamp collection is probably NOT worth $100,000.<\/p>\n

Here is the standard list of excuses used for NOT fixing your problem, and NOT being $100,000 richer. Pick your favorite!<\/p>\n

    \n
  1. You\u2019re too busy (chasing after new business, rather than taking care of the business you already have)<\/li>\n
  2. Your clients are stubborn and won\u2019t listen to you<\/li>\n
  3. You\u2019re bad with confrontation<\/li>\n
  4. You\u2019ve got a showing booked for Friday, and you\u2019re hoping for a miracle!<\/li>\n
  5. The market is awful, so there\u2019s nothing you can do<\/li>\n
  6. You feel dumb for recommending the price in the first place<\/li>\n
  7. (Insert your \u2018unique\u2019 lame excuse here)<\/li>\n<\/ol>\n

    An excuse is simply a challenge that you\u2019ve decided has power over you. \u2013 Jen Sincero<\/em><\/strong><\/p>\n

    Let\u2019s just cut to the chase right now and give you a list of the real reasons why you\u2019re not cashing out your $100,000 stamp collection:<\/p>\n

      \n
    1. You\u2019re not giving your clients ENOUGH information<\/li>\n
    2. You\u2019re not giving them the RIGHT information<\/li>\n
    3. You\u2019re not giving them ANY information!<\/li>\n<\/ol>\n

      Remember last week when I talked about sending the right information BEFORE the Listing Appointment, and how if you do it right, your clients will figure out the price for themselves?<\/p>\n

      Click here to see last week\u2019s \u2018Memo.\u2019<\/a><\/p>\n

      The same principle applies:<\/p>\n

      The BETTER the information you provide, the more likely people will make informed, intelligent decisions.<\/strong><\/p>\n

      Would you like to see the EXACT step-by-step strategy I used to ensure that over 99% of my listings sold within the first listing period, even if the price was too high at the start?<\/p>\n

      Would you like to know why my clients called me regularly, asking if they should reduce their price, and how I frequently had to talk them out of it?<\/p>\n

      I\u2019ll send you a copy of my step-by-step guide, \u201cThe Intelligent Price Reduction Strategy,\u201d in return for a simple favor (see below).\u00a0 But first, there are three reasons I\u2019m NOT including it within this \u2018Memo.\u2019<\/p>\n

        \n
      1. It\u2019s extremely valuable. Besides liquidating your $100,000 over-priced-listing collection, this document provides a permanent and logical solution.<\/li>\n
      2. It\u2019s a simple strategy, but to explain it adequately requires more space than is available inside this \u2018Memo\u2019 format.<\/li>\n
      3. My competitors are already \u201cborrowing\u201d from me. (Thanks for the compliment!)\u00a0 I know they\u2019ll get their hands on the information anyway, but it\u2019s only sporting to make them work for it a bit.<\/li>\n<\/ol>\n

        There\u2019s a fourth reason, too:<\/p>\n

        If you\u2019re too lazy to do me this simple favor, there is a 100% chance that you\u2019re also too lazy to implement the strategy I\u2019m going to give you.\u00a0 It does require some work on your part, after all, specifically in the area of customer service.<\/p>\n

        In fact, \u201cThe Intelligent Price Reduction Strategy\u201d is a misnomer.\u00a0 But my original title seemed a bit long, \u201cThe Intelligent Way to Run Your Business with a System that Easily and Consistently Delivers Powerfully Convincing Information to Your Clients\u201d.<\/p>\n

        As with all effective business strategies, it\u2019s not about how you react to calamity, but instead, it\u2019s about proactive planning and having a system to ensure highly-effective ongoing communication. \u201cThe Intelligent Price Reduction Strategy\u201d reveals the exact method I used, and one of the key reasons for my success as a top-producing agent, who made his living from a steady stream of referrals.<\/p>\n

        So, here\u2019s the simple favor I am requesting, in return for this extremely valuable 2-page document:<\/p>\n

        Please ask two<\/u> of your REALTOR\u00ae friends to sign up for the Real Agent Memo.<\/p>\n

        Then, I\u2019ll send you my step-by-step guide, \u201cThe Intelligent Price Reduction Strategy.\u201d It\u2019s only three steps, by the way.\u00a0 I love simple!<\/p>\n

        After you receive it, please DO NOT share this document. After all, I\u2019m asking very little (two sign-ups) to get it.<\/p>\n

        If your friends want it, all they have to do is sign up two other friends.\u00a0If that\u2019s not entirely fair, I don\u2019t know what is.\u00a0So, please honor this request.<\/p>\n

        Your REALTOR\u00ae friends can be anywhere in North America, as long as they are licensed agents and not current subscribers.\u00a0After they subscribe, simply email<\/a> me and tell me their names.\u00a0Even if they unsubscribe an hour later, at least you tried.\u00a0This is in the spirit of helping each other.<\/p>\n

        Deal?<\/p>\n","protected":false},"excerpt":{"rendered":"

        Here is the standard list of excuses used for NOT fixing your problem, and NOT being $100,000 richer.<\/p>\n","protected":false},"author":1,"featured_media":98,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-the-big-picture-cma"],"_links":{"self":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97"}],"version-history":[{"count":0,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/97\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/media\/98"}],"wp:attachment":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}