{"id":67,"date":"2019-12-24T07:00:00","date_gmt":"2019-12-24T07:00:00","guid":{"rendered":"https:\/\/agentskills2.dvsrvr.in\/?p=67"},"modified":"2019-12-24T07:00:00","modified_gmt":"2019-12-24T07:00:00","slug":"do-you-want-to-list-or-do-you-want-to-sell","status":"publish","type":"post","link":"https:\/\/agentskills2.dvsrvr.in\/?p=67","title":{"rendered":"Do you want to LIST?  Or do you want to SELL?\u00ae"},"content":{"rendered":"<p>The title of this blog post is a registered trademark owned by me, which means you CANNOT legally use it (or any similar phrase) in your advertising. \u200d<\/p>\n<p>I registered this trademark many years ago because it perfectly describes a fundamental difference in values from one agent to the next.<\/p>\n<p>Do you care more about yourself, and how many commission checks you can accumulate?<\/p>\n<p>Or do you care more about delivering the best possible result for each client? \u263a\ufe0f<\/p>\n<p>If you care more about yourself, it\u2019s better if your listings don\u2019t sell too quickly, right? After all, \u201cinventory\u201d is useful! Sometimes a single listing can be used to generate multiple commission checks as a \u201clead-generator.\u201d We know this. The public does not.<\/p>\n<p>This is why it can be tempting to accept over-priced listings. The chances are high that you\u2019ll generate at least one other commission check as a result of the listing, even if it doesn\u2019t sell! And hey!\u00a0You can always work on getting the price in line later, right?<\/p>\n<p>I always found this philosophy to be not only dead-wrong on so many levels but also short-sighted. Even when I was earning well over $800K in commissions, I very rarely had more than 5-6 listings. During the few times in my career, when I had ten or more, I found it extremely stressful. Why?<\/p>\n<p>Because my clients were counting on me! They didn\u2019t hire me to accumulate \u201cinventory.\u201d They hired me to get their home SOLD for the highest possible price and within a reasonable time frame.<\/p>\n<p>So, that\u2019s what I did. I put my heart \u2764\ufe0f and soul into every listing, and I got them sold quickly and efficiently.<\/p>\n<p>My clients were thrilled with me, and word got around, like wildfire. THAT\u2019s why I never had to worry about where the business was coming from. I always had a never-ending stream of referrals.<\/p>\n<p>Here\u2019s the thing. I never cared or paid attention to the commission checks. I cared and paid attention to doing a great job. The commission checks took care of themselves.<\/p>\n<p>That\u2019s why you\u2019ll see this famous quote at the end of my email signature:<\/p>\n<p><strong>\u201cTry not to become a person of success.\u00a0 Instead, try to become a person of value.\u201d\u00a0 &#8211; Albert Einstein<\/strong><\/p>\n<p>If you agree with this philosophy, you\u2019re going to love the AGent Skills Real Estate Master\u2019s Program.<\/p>\n<p>It\u2019s for high-integrity agents only. The rest of you won\u2019t like it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I always found this philosophy to be not only dead-wrong on so many levels but also short-sighted.  Even when I was earning well over $800K in commissions, I very rarely had more than 5-6 listings.  During the few times in my career, when I had ten or more, I found it extremely stressful.  Why?<\/p>\n","protected":false},"author":1,"featured_media":68,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67"}],"version-history":[{"count":0,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/67\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/media\/68"}],"wp:attachment":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}