Beginning in my 2nd year as a REALTOR\u00ae and for 12 years in a row, I earned between $590,000-$865,000 GCI, all as an individual agent. So I\u2019ve been asked more than a few times, \u201cWhat\u2019s your secret, Ted?\u201d<\/p>\n\n\n\n
I\u2019ll reveal my secret within this RAM. But be forewarned; if you\u2019re lazy and think you can skip to the end for the answer, you won\u2019t get it. Please take the time to read this entire post. There\u2019s something here that is my gift to you for 2024.<\/p>\n\n\n\n
Most REALTORS\u00ae are in a never-ending quest to find the magic pill, the ONE thing that they think will massively improve their business and life.<\/p>\n\n\n\n
Many think it\u2019s social media. \u201cIf only I were better at social media, I\u2019d have all the business I could handle!\u201d<\/p>\n\n\n\n
But the reality is that 99% of agents get a net-negative return on social media compared to the time and energy expended.<\/p>\n\n\n\n
It\u2019s like being a musician or an actor; a thousand incredibly talented people struggle for every one who makes it big. <\/p>\n\n\n\n
I\u2019m not saying you shouldn\u2019t have a presence on social media. Of course, you should! But unless you\u2019re already naturally social-media-savvy, you\u2019re probably beating your head against the wall trying to learn a skill that feels alien. Instead, you should be utilizing your valuable time to improve other more critical aspects of your business, such as:<\/p>\n\n\n\n
Organizational skills – Do you complete tasks and projects promptly, rather than simply reacting to whatever is happening on a day-to-day basis and never truly getting ahead of the game?<\/p>\n\n\n\n
Follow-up skills – Do you have a system to keep track of prospects and naturally convert them into clients, over time, by being a skilled PVI (Provider of Valuable Information)?<\/p>\n\n\n\n
Communication Styles – Do you communicate with everyone in the same way? Or, do you understand how to modify your delivery to appeal to the 75% of people who do NOT think the same way you do?<\/p>\n\n\n\n
Pricing Psychology – Do you know how to price your listings accurately and, more importantly, make this abundantly clear to your sellers?<\/p>\n\n\n\n
Marketing – Do you know how to separate yourself from the crowd by producing the most compelling MLS presentations possible and then leveraging those listings to get more listings?<\/p>\n\n\n\n
Website – Does your website clearly define WHO you are, WHAT you stand for, and WHY people should hire you? If not, please tell me; what\u2019s your website for exactly?<\/p>\n\n\n\n
Listing Presentation – Do you have a repeatable, easily modifiable listing presentation that makes you look like the only true professional in a sea of amateurs?<\/p>\n\n\n\n
Referrals – Do you know how to produce a never-ending stream of referrals from your raving fan base?<\/p>\n\n\n\n
If only there were a simple, logical, step-by-step program to teach all the above skills (and so many more) and immediately incorporate them into your business.<\/p>\n\n\n\n
If only there were a wildly successful agent who took an entire year off at the peak of his career to produce such a program because he saw the need for it and sincerely wanted to help others achieve their full potential.<\/p>\n\n\n\n
Oh, wait. There is.<\/p>\n\n\n\n
The Agent Skills Masters Program<\/a><\/p>\n\n\n\n Click on the link. Scroll down to the \u201cModules\u201d section and read all about it.<\/p>\n\n\n\n Another year has passed, It\u2019s time to get serious.<\/p>\n\n\n\n And this year, for the first time, here\u2019s an offer you can\u2019t possibly refuse (I hope):<\/p>\n\n\n\n If you complete the course, I\u2019ll immediately e-transfer you $2,100 ($2,000+GST). That means you pay only $495+GST as a one-time fee for lifetime access.<\/p>\n\n\n\n Here are the simple, straightforward rules to claim your refund:<\/p>\n\n\n\n 1. Send me your completed workbooks (within six months) as proof that you\u2019ve completed the course. <\/p>\n\n\n\n 2. There\u2019s no #2. Please read #1 again.<\/p>\n\n\n\n It takes less than eight hours to watch every video (and complete the workbooks at the same time) so you could do this in one day if you wanted to. Think about it this way:<\/p>\n\n\n\n I\u2019ll pay you $250\/hr (8 hours X $250 = $2,000) to take my course! All you have to do is sign up before midnight on December 31st. This offer will NOT be made again for at least another year. So you have three choices:<\/p>\n\n\n\n 1. Do nothing. Hopefully, things just magically get better this year!<\/p>\n\n\n\n 2. Wait another year and hope this offer comes back again.<\/p>\n\n\n\n