so <\/em>much more rewarding (personally and financially) when you spend your time BEING a great agent rather than CHASING crappy leads.<\/p>\n\n\n\nOne of the ways I consistently outshine my competitors is by producing compelling MLS Presentations. You know, the thing that actually works to generate more showings?<\/p>\n\n\n\n
There are two primary components to your MLS Presentation.<\/p>\n\n\n\n
The first is the quality and presentation of the images.<\/p>\n\n\n\n
1. Is your photographer merely good? If so, understand that you are a reflection of the other professionals you surround yourself with. Being merely good doesn\u2019t win many referrals. Therefore, always be on the lookout for a better photographer! If they charge a few bucks more, consider it a cheap investment (in your reputation).<\/p>\n\n\n\n
(It boggles my mind how agents will spend thousands of dollars on questionable marketing schemes but then refuse to pay an extra $50 for a better photographer.)<\/p>\n\n\n\n
2. Spend more time choosing the best images for your presentation, the ones that are most likely to generate showings. Eliminate any that aren\u2019t. 25 great images will make a more powerful statement than those same 25 plus another 25 mediocre ones. Less is more.<\/p>\n\n\n\n
The second major component of your MLS Presentation is the Ad Copy.<\/p>\n\n\n\n
First, since it\u2019s all the rage, let\u2019s talk about ChatGPT. <\/p>\n\n\n\n
Hey, it works! But the output is only as good as the input. So if you can write an exceptional prompt for ChatGPT, you can also produce better Ad Copy on your own, and it will be more real<\/em> in my opinion.<\/p>\n\n\n\nThis is because, whether it\u2019s another human or AI who writes your Ad Copy, they\u2019ve never been in the property! <\/em>You have. <\/p>\n\n\n\nI can produce better Ad Copy for my listings compared to ChatGPT. However, this doesn\u2019t preclude you using ChatGPT to edit and improve the flow of your copy if you want to.<\/p>\n\n\n\n
But first, try to write the best copy you can on your own utilizing the following tips:<\/p>\n\n\n\n
3. Spend some time seriously thinking about the property’s best features from your target buyers\u2019 perspective, write them down in point form, then try to include them all <\/em>in the first one or two sentences. Remember, it\u2019s the most important features that potential buyers want to know! The reader likely has a short attention span and probably won\u2019t read your entire Ad Copy, so put the good stuff first!<\/p>\n\n\n\n4. Selling a home is a multi-stage process, and the first step is getting interested buyers to physically view the property. Concentrate on creating excitement and curiosity instead of trying to describe every tiny inconsequential detail. A short, powerful presentation is far more effective than a long, boring one.<\/p>\n\n\n\n
5. Use a writing assistant like Grammarly – I\u2019ve been using this program for years on everything I write, including this post! It\u2019s awesome!<\/p>\n\n\n\n
6. Practice! Dedicate some time to nurturing your inner writer. I can write great Ad Copy for a listing in 10-15 minutes, but it used to take me an hour or longer. So don\u2019t worry if it takes you a long time at first. You\u2019ll get faster and faster as you improve your skills.<\/p>\n\n\n\n
The main point of this article is that producing a compelling MLS presentation is a vital part of your job. And when you get really good at it, you\u2019ll be surprised how quickly the word gets around. People notice.<\/p>\n\n\n\n
Why? Because most of your competitors are terrible writers. You\u2019re in a profession where it\u2019s relatively simple to differentiate yourself as a Pro if you\u2019re willing to put in a little extra effort.<\/p>\n","protected":false},"excerpt":{"rendered":"
Too many REALTORS\u00ae spend too much time chasing crappy leads and too little time delivering outstanding service to their clients. Unfortunately, some agents never learn this simple truth: Your old clients are BY FAR the best source of new clients! This is, in fact, the entire ideology behind the Agent Skills Masters Program. Since I […]<\/p>\n","protected":false},"author":1,"featured_media":333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-12-marketing-the-listing"],"_links":{"self":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=332"}],"version-history":[{"count":0,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}