{"id":288,"date":"2022-06-29T11:59:00","date_gmt":"2022-06-29T11:59:00","guid":{"rendered":"https:\/\/agentskills2.dvsrvr.in\/?p=288"},"modified":"2022-06-29T11:59:00","modified_gmt":"2022-06-29T11:59:00","slug":"how-to-get-more-clients-by-demonstrating-your-expertise","status":"publish","type":"post","link":"https:\/\/agentskills2.dvsrvr.in\/?p=288","title":{"rendered":"How to Get More Clients by Demonstrating Your Expertise"},"content":{"rendered":"\n

Last RAM, I talked about How to Become the True Area Expert<\/a>.<\/p>\n\n\n\n

If you followed my advice consistently for the past two weeks, you already <\/em>know more than any other agent in town about your chosen Geo Farm area. <\/p>\n\n\n\n

Amazing, right? What a massive difference a little effort can make!<\/p>\n\n\n\n

The next step is to learn how to demonstrate your expertise by getting face-to-face with as many future clients as possible.<\/p>\n\n\n\n

There are numerous ways to do this, including getting involved with various events and groups within your community. However, the #1 best way to meet future clients is still<\/em> to consistently and effectively host Open Houses within your chosen Geo Farm area.<\/p>\n\n\n\n

Let me repeat the two keywords in that last sentence:<\/p>\n\n\n\n

Consistently and Effectively<\/strong><\/p>\n\n\n\n

Most REALTORS\u00ae are neither consistent nor effective. And, most hate <\/em>doing Open Houses. Why? Two main reasons:<\/p>\n\n\n\n

1. They behave like Salesy Slicksters without even realizing it. The last thing anyone wants is to get stuck talking to a Salesy Slickster.<\/p>\n\n\n\n

2. They feel awkward and underconfident in their skills, and that\u2019s precisely how they come across. (Skills are earned; you don\u2019t just get them by magic.) <\/p>\n\n\n\n

In either case, these agents are better off staying at home rather than wasting their time at an Open House. After all, if you\u2019re not going to make a positive impression, what\u2019s the point? If you\u2019re making a negative impression, you\u2019re hurting yourself more than you\u2019re helping.<\/p>\n\n\n\n

So, how do you become an Open House Expert? Well\u2026 TBH, I was reluctant to write this RAM because it\u2019s impossible to learn this vital skill by reading a two-minute blog post.<\/p>\n\n\n\n

There\u2019s an entire module in the Master\u2019s Program dedicated to becoming \u2018The Open House Expert,\u2019 as well as other modules, such as \u2018Relationship Selling\u2019 and \u2018Communication Styles.\u2019 These and portions from several other modules provide a clear path to earning the skills you need to put on a hugely successful Open House. Eventually, you\u2019ll be able to use Open Houses to pick and choose your future clients.<\/p>\n\n\n\n

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We\u2019re HALFWAY through 2022, and it\u2019s Canada Day tomorrow! To celebrate, get the <\/strong>Agent Skills Master\u2019s Program<\/strong><\/a> for HALF PRICE (until midnight, July 1). Simply use the discount code \u2018CANADA155\u2019. American readers, you can use the same code (it\u2019s almost July 4!)<\/strong><\/p>\n\n\n\n

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As I said, it\u2019s impossible to teach this in a two-minute blog post, but here are a few highlights:<\/p>\n\n\n\n

1. Consistency is the key. Ideally, you should be doing Open Houses within your Geo Farm at least once every two weeks during the spring, summer, and fall, so that people will start to recognize your name. <\/p>\n\n\n\n

2. By concentrating your efforts within your Geo Farm, it will be easy to make positive impressions on future clients by demonstrating your deep knowledge of the listings within the community. Read this again: How to Become the True Area Expert<\/a>. <\/p>\n\n\n\n

3. Make your signs stand out from the crowd by using bold colours and a unique design. You want people to recognize that those are your signs.<\/p>\n\n\n\n

4. Invite the neighbours! I\u2019m not a proponent of door knocking, except <\/em>when you\u2019re inviting neighbours to your Open House! This is a fantastic excuse to meet future clients face-to-face, and there are several techniques to make this fun and highly effective.<\/p>\n\n\n\n

5. As the Boy Scouts say, \u201cBe prepared!\u201d Do you know what turns people off at an Open House? When the host can\u2019t answer a simple question, such as \u201cHow old is the hot water tank?\u201d So make sure you brush up on all these odd questions that people ask, no matter how inconsequential you think they are.<\/p>\n\n\n\n

6. Find the right balance of confidence, authenticity, friendliness, and professionalism. Very few agents know how to achieve this. That\u2019s why there\u2019s an entire module dedicated to it in the Master\u2019s Program.<\/p>\n\n\n\n

7. Understand that everyone communicates differently. If you\u2019re communicating with everyone in your <\/em>style, you\u2019re missing out on making connections with three-quarters of your potential future clients.<\/p>\n\n\n\n

8. Don\u2019t try to convert strangers to clients in one conversation. Developing a trusting relationship with your future clients is a multi-stage process. <\/p>\n\n\n\n

9. Learn how to handle a room and concentrate your attention on the right people (the ones you want to work with).<\/p>\n\n\n\n

10. Learn how to easily and naturally get people\u2019s contact information by establishing rapport and offering to send them valuable information that they can\u2019t get anywhere else. Then learn how to follow up appropriately, without being annoying.<\/p>\n\n\n\n

That\u2019s a lot of stuff. As I stated, you can\u2019t learn it all in two minutes. But you could try to learn it on your own over the next few years for FREE (if you don\u2019t count the lost commissions).<\/p>\n\n\n\n

Or take advantage of this offer. If you\u2019re a procrastinator, I\u2019ll probably offer this deal again in a few months. Or, you can learn not to be a procrastinator in the module \u201cGetting Stuff Done!\u201d<\/p>\n\n\n\n

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We\u2019re HALFWAY through 2022, and it\u2019s Canada Day tomorrow! To celebrate, get the <\/strong>Agent Skills Master\u2019s Program<\/strong><\/a> for HALF PRICE (until midnight, July 1). Simply use the discount code \u2018CANADA155\u2019. American readers, you can use the same code (it\u2019s almost July 4!)<\/strong><\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

Last RAM, I talked about How to Become the True Area Expert. If you followed my advice consistently for the past two weeks, you already know more than any other agent in town about your chosen Geo Farm area.  Amazing, right? What a massive difference a little effort can make! The next step is to […]<\/p>\n","protected":false},"author":1,"featured_media":289,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,14,8],"tags":[],"class_list":["post-288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1-geo-farming","category-13-marketing-yourself","category-6-relationship-selling"],"_links":{"self":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=288"}],"version-history":[{"count":0,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/media\/289"}],"wp:attachment":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}