If you\u2019re a regular reader, you\u2019ve probably noticed something distinctly different about me compared to other Real Estate coaches or trainers. <\/p>\n\n\n\n
Here it is boiled down to the bare-bones core:<\/p>\n\n\n\n
Almost <\/strong>every <\/em><\/strong>other trainer or coach teaches how to PURSUE business, but I teach how to ATTRACT business.<\/strong><\/p>\n\n\n\n It\u2019s a fundamental distinction because you cannot <\/em>do both. Why? Because whichever choice you make, you need an \u201call-in\u201d level of commitment to create real success.<\/p>\n\n\n\n I\u2019m genuinely in awe of REALTORS\u00ae who have the discipline to \u201cwork the phones\u201d for 2-3 hours every single day. I could not do it. <\/p>\n\n\n\n But you\u2019ll never hear me say that \u201cworking the phones\u201d isn\u2019t a legitimate Real Estate business model. It absolutely is! \u260e\ufe0f<\/p>\n\n\n\n It\u2019s just not for me, and we\u2019re all different, right?<\/p>\n\n\n\n I made a cold call once in my life, hung up the phone, and swore I\u2019d never do it again. Instead, I figured out various strategies to ATTRACT business, primarily by adapting skills and systems I had acquired in my previous business career.<\/p>\n\n\n\n Some people think I had the advantage of a gigantic circle of influence when I started. Not true!<\/p>\n\n\n\n At the start of my career, I had zero clients and zero prospects. But I made myself busy studying what worked and what didn\u2019t, devising and implementing new systems and procedures, and ultimately, transforming myself into a Real Estate Expert. <\/p>\n\n\n\n Then I learned how to demonstrate my newfound knowledge. And, it didn\u2019t take long to prove I was on the right path. Starting from nothing, I earned $590,000 in my second year.<\/p>\n\n\n\n I\u2019m not saying it was easy. It wasn\u2019t! In fact, once the snowball started rolling, the volume of business was overwhelming at times. But over the years, I learned more and more strategies on how to cope with a large volume of business, and more importantly, how to keep it coming, consistently, without ever <\/em>chasing after a cold lead!<\/p>\n\n\n\n Throughout my career, I concentrated on improving my skills and adding new systems and procedures, constantly focused on creating excellent relationships and outstanding results.<\/p>\n\n\n\n Simply put, my success was based on the most powerful business philosophy ever devised:<\/p>\n\n\n\n When you consistently deliver superior results and exceptional service, the business naturally flows your way. Word-of-mouth is BY FAR the most powerful and effective advertising there is. <\/strong><\/p>\n\n\n\n So, how exactly does a person create an amazing word-of-mouth business?<\/p>\n\n\n\n There\u2019s certainly no one thing, and I always tell people there are no magic pills. But if I had to name one over-riding principle<\/em>, it would be this:<\/p>\n\n\n\n It\u2019s the MINDSET of genuinely caring about delivering exceptional results to each client. <\/strong><\/p>\n\n\n\n You can\u2019t fake this stuff! Either you genuinely care, or you don\u2019t.<\/p>\n\n\n\n If you do, then you will naturally take steps towards improving your customer service and results. And when you do that:<\/p>\n\n\n\n The commission cheques take care of themselves.<\/strong><\/p>\n\n\n\n One more time, I\u2019ll quote someone massively smarter than me:<\/p>\n\n\n\n \u201cTry not to become a person of success, but rather try to become a person of value\u201d \u2013 Albert Einstein<\/strong><\/p>\n\n\n\n By the way, if you don\u2019t have this mindset to start with, I can\u2019t help you!<\/p>\n\n\n\n Just as \u201cmaking your calls\u201d doesn\u2019t work for every agent, neither does the Agent Skills Master\u2019s Program<\/a>. The prerequisite is the mindset described above.<\/p>\n\n\n\n
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