{"id":202,"date":"2021-05-12T16:02:00","date_gmt":"2021-05-12T16:02:00","guid":{"rendered":"https:\/\/agentskills2.dvsrvr.in\/?p=202"},"modified":"2021-05-12T16:02:00","modified_gmt":"2021-05-12T16:02:00","slug":"the-dreaded-question-every-agent-gets-asked","status":"publish","type":"post","link":"https:\/\/agentskills2.dvsrvr.in\/?p=202","title":{"rendered":"The Dreaded Question Every Agent Gets Asked"},"content":{"rendered":"\n

\u201cSo, what exactly are you <\/strong>doing <\/em><\/strong>to market my property?\u201d<\/strong><\/p>\n\n\n\n

The implication is that you\u2019re doing diddly-squat. But this question isn\u2019t really about marketing. It\u2019s about a lack of communication. <\/p>\n\n\n\n

Here\u2019s my translation of the dreaded question:<\/p>\n\n\n\n

\u201cWhat exactly do you do all day, anyway?\u201d<\/strong><\/p>\n\n\n\n

Think about it. You hire someone to perform an important job, and then you never hear from them. What would you think? <\/p>\n\n\n\n

That said, the truth is that marketing beyond the MLS System is mostly what I call \u2018fake marketing.\u2019 It\u2019s designed to appease your sellers but not actually doing a darn thing to help them. <\/p>\n\n\n\n

For example, you promote your listings on Facebook. Big deal. I mean, who goes to Facebook (rather than the MLS System) to look for a new home?<\/p>\n\n\n\n

There\u2019s a big difference between Marketing the Listing<\/em> and Marketing Yourself<\/em>. That\u2019s why there are two separate modules in the Agent Skills Master\u2019s Program for these skills (modules 12 and 13).<\/p>\n\n\n\n

To be clear, there\u2019s nothing wrong with Marketing Yourself on Facebook. You absolutely should do this! Let\u2019s just be honest about why <\/em>you\u2019re doing it.<\/p>\n\n\n\n

\n\n\n\n

Virtually 100% of the potential buyers for your listing will find out about it through the MLS System.<\/p>\n\n\n\n

That\u2019s exactly what I tell my sellers during my listing presentation and why 100% of my marketing focus is on producing the most powerful, compelling MLS presentation possible.<\/p>\n\n\n\n

If you do a great job advising your clients how to prepare their home for listing, provide the correct information to guide them to the right list price, and you produce a powerful and compelling MLS presentation, 99% of your marketing work is done. What else are you supposed to do? <\/p>\n\n\n\n

Stand on the corner with a twirly sign? <\/p>\n\n\n\n

However, your job as a professional real estate agent involves far more than \u201cmarketing properties.\u201d For example, do you have a clear-cut strategy on how to communicate with your clients regularly so they know exactly what is going on at all times?<\/p>\n\n\n\n

When you do this, your clients feel cared for, and they\u2019re far less likely to wonder what it is you do all day.<\/p>\n\n\n\n

Making up stories about what you\u2019re doing to \u201cmarket the property\u201d is a waste of time. Instead, learn how to keep your clients informed to make them feel more involved and part of the process.<\/p>\n\n\n\n

\n\n\n\n

Hot tip: Your focus should NOT be completing one transaction at a time. Rather, it should be to create a never-ending stream of incoming referrals. The first step to achieving this is to dramatically improve your communication skills.<\/strong><\/p>\n\n\n\n

\n\n\n\n

Remember, marketing is only part of your job. If you want to build a sustainable business with a never-ending stream of incoming referrals, your communication plan is even more important than your marketing plan.<\/p>\n\n\n\n

What\u2019s your communication strategy? <\/p>\n\n\n\n

And, more importantly, what is the exact system you will employ to ensure your strategy is implemented? If you don\u2019t know, or you\u2019re thinking, \u201cI\u2019ll figure that out later,\u201d perhaps it\u2019s time to stop thinking and start doing.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSo, what exactly are you doing to market my property?\u201d The implication is that you\u2019re doing diddly-squat. But this question isn\u2019t really about marketing. It\u2019s about a lack of communication. Here\u2019s my translation of the dreaded question: \u201cWhat exactly do you do all day, anyway?\u201d Think about it. You hire someone to perform an important […]<\/p>\n","protected":false},"author":1,"featured_media":203,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-12-marketing-the-listing"],"_links":{"self":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=202"}],"version-history":[{"count":0,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/media\/203"}],"wp:attachment":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}