There\u2019s a mega-agent in almost every major market.<\/p>\n\n\n\n
You know who I\u2019m talking about; the slick dude (or gal) with the beaming smile plastered all over the billboards and the cheery voice emanating from every radio and TV station. <\/p>\n\n\n\n
They often have the standard paid celebrity endorsement also: If I need a REALTOR\u00ae in \u2018insert city name here,\u2019 I would hire \u2018insert agent name here.\u2019 <\/p>\n\n\n\n
Do they really think people are that gullible? I guess enough of them are. <\/p>\n\n\n\n
Of course, the mega-agent is always the #1 agent in town. This is determined by accumulating the total commissions earned from every agent <\/em>on the mega-team (sometimes 50 or more) and then comparing that grand total against each individual agent, partnership, or small customer-service-focused team, within the specified market area. <\/p>\n\n\n\n Not exactly a fair or meaningful comparison. And yet, they boast about this like they\u2019ve won an Academy Award or something. <\/p>\n\n\n\n Of course, none of this is common knowledge to the general public or the unsuspecting rosy-faced newbie agent. Not knowing any better, the newbie gets sucked in by a powerful recruiting message from the famous mega-agent, enticing them to quit the struggle and join the biggest, most successful team in town, where life is always sugar plums and Lambo-Guzzis.<\/p>\n\n\n\n The lure of team camaraderie and the opportunity to learn at the feet of the famous mega-agent is a compelling message. Unfortunately, it turns out that the training provided by the mega-team is mostly limited to two things:<\/p>\n\n\n\n If you\u2019re willing to do this type of work, you\u2019re hired!<\/p>\n\n\n\n Actual real estate and customer service skills? Bah! Who needs those?<\/p>\n\n\n\n Make no mistake; lead-generation\u2014not real estate\u2014is the mega-agent\u2019s business, and they\u2019re damn good at it. They spend hundreds of thousands of dollars annually on advertising (in some cases, millions), generating tens of thousands of Internet leads.<\/p>\n\n\n\n Then, they try to convince the public that they\u2019re spending all that money \u201cmarketing your home.\u201d <\/p>\n\n\n\n Ha. Haha. Hahaha. Ya, it\u2019s not very funny. <\/p>\n\n\n\n Of course, we all know the money is being spent on marketing themselves and creating leads for the team members to chase. Not that there\u2019s anything wrong with that! <\/p>\n\n\n\n Just please don\u2019t insult my intelligence and try to convince me, as a potential seller, that you\u2019re spending that marketing money for my <\/em>benefit. <\/p>\n\n\n\n This type of misleading advertising is one of the biggest reasons why the public perceives REALTORS\u00ae as a bunch of bungling sleaze-bag amateurs, which is a real shame.<\/p>\n\n\n\n And honestly, I feel terrible for those rosy-cheeked newbies who join the local mega-team and end up with a completely false sense of what it takes to be a successful agent.<\/p>\n\n\n\n For more ranting and raving on this topic, check out this article published recently in Housing Wire: In Defense of the Individual Agent<\/a>.<\/p>\n\n\n\n If you want to achieve massive success in real estate, stop accepting that good enough is good enough. It\u2019s not. And, here\u2019s a message to you rosy-faced newbies: Forget about joining the Mega Team. That\u2019s a highly stressful dead-end job<\/em>. And make no mistake, it\u2019s a job<\/em>, not a career. There\u2019s only one person who truly benefits from your hard work; the boss.<\/p>\n\n\n\n Why not learn the skills it takes to build your own rewarding career<\/em>? Learn more about the Agent Skills Master\u2019s Program here<\/a>.<\/p>\n\n\n\n \u201cThe best investment you can make is an investment in yourself\u2026 The more you learn, the more you\u2019ll earn.\u201d <\/em>\u2014 Warren Buffett<\/p>\n\n\n\n Ted Greenhough<\/p>\n\n\n\n I teach GOOD REALTORS\u00ae how to become GREAT REALTORS\u00ae with a simple, logical, easy-to-follow, easy-to-implement, inspirational step-by-step program.<\/p>\n\n\n\n
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