Dear readers: When I write this weekly blog, my routine is to cycle through the Master\u2019s Program modules for inspiration. This week, I\u2019m on Module #8, \u2018Generating Referrals.\u2019 <\/p>\n\n\n\n
At the same time, I\u2019m producing version 2.0 of our first two modules, and I\u2019ve flipped the order. Module #1 is now:<\/p>\n\n\n\n
The Clear Brain System – The Ridiculously Simple Way to Become Super-Organized in One Day<\/em><\/strong><\/p>\n\n\n\n So, I\u2019m staring at the new module\u2019s script, and suddenly, it hits me. I\u2019ll simply copy the opening monologue into this week\u2019s blog!<\/p>\n\n\n\n But what does being Super-Organized have to do with Generating Referrals?<\/p>\n\n\n\n Read on and you\u2019ll understand! <\/p>\n\n\n\n The Clear Brain System<\/strong><\/p>\n\n\n\n We\u2019re in a business where it\u2019s easy to become overwhelmed with the sheer volume of details that need to get done every day.<\/p>\n\n\n\n When you\u2019re overwhelmed, you make mistakes, forget important details, and worst of all, you\u2019re more easily distracted, and your ability to concentrate is diminished.<\/p>\n\n\n\n There are 100 little details to take care of in every Real Estate transaction, and if you mess up one<\/em>, guess what your client remembers about their experience with you? <\/p>\n\n\n\n You might think that one small mistake was no big deal, but if it\u2019s the only thing that prevents your client from becoming a raving fan, it\u2019s a very <\/em>big and costly problem.<\/p>\n\n\n\n Even if you don\u2019t make a mistake, merely being competent will not be enough to create a raving fan in most cases.<\/p>\n\n\n\n Being Competent vs. Being Amazing<\/strong><\/p>\n\n\n\n Let\u2019s say you go to a store, you find what you\u2019re looking for quickly, and you buy it. You\u2019ve got nothing to complain about in terms of the service you received. However, you\u2019re completely unaware of that store\u2019s logistical and hiring practices, which are the foundational reasons you had a good experience.<\/p>\n\n\n\n You\u2019re satisfied with the service you received but was that enough for you to get on the phone and tell all your friends they must <\/em>shop at that store from now on? Not likely.<\/p>\n\n\n\n It\u2019s the same in Real Estate. The public isn\u2019t aware of 75 out of the 100 details you handle when completing a Real Estate transaction. They see 25 details which you handled competently. Is that enough to turn your client into a raving fan? <\/p>\n\n\n\n Nope. People don\u2019t recommend you for being competent. They recommend you because you\u2019re amazing. <\/p>\n\n\n\n And, they recommend you because it makes them <\/em>look good. <\/p>\n\n\n\n That\u2019s why you need to do 125 little things. You do more<\/em>. You do better<\/em>. You do things that nobody <\/em>else does. That\u2019s how you differentiate yourself.<\/p>\n\n\n\n Building a Raving Fan Base<\/strong><\/p>\n\n\n\n As a professional REALTOR\u00ae, building a raving fan base should be your #1 career goal. After all, when you have a never-ending stream of incoming referrals, this business gets a whole lot easier and way <\/em>more fun!<\/p>\n\n\n\n That\u2019s the central theme of my entire course; building a business where you are so awesomely skilled that you quickly build a team of fans who are continually raving about you and sending you referrals. <\/p>\n\n\n\n But no matter how sincere you are about delivering exceptional service, creating a raving fan base is impossible to achieve if you don\u2019t first have outstanding organizational skills.<\/p>\n\n\n\n Here\u2019s the good news: No matter how messy you are right now, becoming super-organized is not difficult or tedious. It\u2019s the opposite of that. It\u2019s easy and liberating. All you need is a simple system to follow. <\/p>\n\n\n\n That\u2019s why I developed the Clear Brain System, specifically for REALTORS\u00ae.<\/p>\n\n\n\n