Merry Christmas! <\/p>\n\n\n\n
In the spirit of the season, and since I caught your curiosity with my catchy title, I won\u2019t make you read this entire article before I reveal The Greatest Marketing Tool!<\/p>\n\n\n\n
Here it is:<\/p>\n\n\n\n
It\u2019s you!<\/p>\n\n\n\n
It\u2019s how you interact with people.<\/p>\n\n\n\n
You could spend tens of thousands on splashy advertising and not get nearly the same results as you can get from one single face-to-face interaction.<\/p>\n\n\n\n
The face-to-face interaction is the most powerful form of advertising there is.<\/strong><\/p>\n\n\n\n I\u2019ll give an example in a minute about how you can make $100,000 or more, beginning with a single positive face-to-face interaction. But first, know this:<\/p>\n\n\n\n I\u2019m an introvert. I\u2019m seriously jealous of Expressive personality types, those who have a giant smile plastered to their face all the time, and who can seemingly strike up a conversation with anyone, anywhere, any time. <\/p>\n\n\n\n I used to HATE doing Open Houses. I felt awkward and self-conscious and fake. <\/p>\n\n\n\n I had a hard time carrying on a conversation, and I wasn\u2019t very successful at converting prospects to clients, or even getting their contact information.<\/p>\n\n\n\n I felt like a fish out of water, and I\u2019m sure that\u2019s the exact impression I gave people. <\/p>\n\n\n\n But I was committed to my new career, so I did a few different things that completely changed my attitude and results.<\/p>\n\n\n\n 1. I turned myself into the Area Expert. This was far easier than it sounds, and it dramatically improved my confidence.<\/p>\n\n\n\n 2. I studied personality styles, learning how to communicate better to different people in the style they preferred.<\/p>\n\n\n\n 3. I learned about my own style\u2019s strengths and weaknesses and how to access my less dominant traits, bringing them to the surface when needed. <\/p>\n\n\n\n I learned to enjoy doing Open Houses by making a game out of it. The game was to make a deep personal connection with as many people as possible and convert them from prospects to clients.<\/p>\n\n\n\n As difficult as this was before, it suddenly became easy! And get this\u2026 Fun!<\/p>\n\n\n\n I learned to enjoy my interactions with all different kinds of people, dramatically reducing my stress and becoming far more successful at the same time. <\/p>\n\n\n\n It\u2019s not to say there aren\u2019t certain people who will always drive you crazy, no matter what. <\/p>\n\n\n\n But here\u2019s a golden nugget of wisdom for you:<\/p>\n\n\n\n When you take the time to develop your interpersonal skills to \u2018Expert\u2019 status, you get to pick and choose the clients you enjoy the most.<\/strong><\/p>\n\n\n\n In the latter half of my full-time Real Estate career, I only worked with people when there was a high degree of mutual respect, and genuine enjoyment of each other.<\/p>\n\n\n\n If you haven\u2019t guessed it already, here\u2019s how I turned a single interaction into $100,000 or more, numerous <\/em>times. <\/p>\n\n\n\n In each case, it started by making a solid first impression at an Open House.<\/p>\n\n\n\n And then\u2026 <\/p>\n\n\n\n Referrals from referrals from referrals\u2026 <\/p>\n\n\n\n To me, doing Real Estate any other way just seems so darn hard<\/em>.<\/p>\n\n\n\n I\u2019m too lazy to do things the hard way.<\/p>\n\n\n\n This article was inspired by module #3 – The Open House Expert – part of the Agent Skills Master\u2019s Program<\/a>. <\/p>\n\n\n\n In the \u2018Open House Expert\u2019 module, I explain step-by-step how to build a reputation as a friendly, approachable, and knowledgeable Real Estate professional. It\u2019s not as hard as might think to master the art of the face-to-face interaction, and easily and naturally obtain contact information from prospective clients.<\/p>\n\n\n\n
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