Have you ever lost a listing to another agent and then looked at their MLS presentation and realized how awful it was?<\/p>\n\n\n\n
I have. I still have nightmares. <\/p>\n\n\n\n
The pictures were horrid, the grammar and spelling were abominable.<\/p>\n\n\n\n
Worst of all, the information was randomly spewed, with no apparent concern for what was critically important or meaningless drivel. <\/p>\n\n\n\n
——————–<\/p>\n\n\n\n
Yeah, but…<\/p>\n\n\n\n
\u201cAnyone can post your listing on the MLS, right?\u201d<\/em><\/p>\n\n\n\n Yes. Also, anyone can cut their own hair. <\/p>\n\n\n\n Let\u2019s take a step back and ask a fundamental question:<\/p>\n\n\n\n How important is the MLS presentation, anyway? <\/strong><\/p>\n\n\n\n Answer: It\u2019s the SOURCE <\/em>of information for 99% of your potential buyers. Therefore…<\/p>\n\n\n\n It is BY FAR the most important marketing tool we have.<\/strong><\/p>\n\n\n\n Nothing else even comes close!<\/p>\n\n\n\n ——————–<\/p>\n\n\n\n Ever since losing that listing, I kicked myself in the butt and upped my game.<\/p>\n\n\n\n I modified my listing presentation and started speaking very specifically about our most powerful marketing tool, the MLS System.<\/p>\n\n\n\n I explained how Real Estate really <\/em>works from the buyer\u2019s <\/em>perspective, how they search for listings, and what triggers the decision to view a property (or not). <\/p>\n\n\n\n I talked about the quality and order of the images, how I decide which images to use, and which images NOT to use. How my write-up is purposely designed to focus on the best features first and numerous other \u2018buyer psychology\u2019 strategies.<\/p>\n\n\n\n I demonstrated to my potential listing client exactly WHY my listing presentations were far more effective than my competitors.<\/p>\n\n\n\n And I never lost a listing I wanted, ever again.<\/p>\n\n\n\n ——————–<\/p>\n\n\n\n The other day, someone posted on a local FB group, \u201cWho has the best price for professional photography?\u201d<\/p>\n\n\n\n I shook my head. <\/p>\n\n\n\n You\u2019re more concerned about \u2018spending the least\u2019 as opposed to \u2018getting the best\u2019?<\/p>\n\n\n\n Guaranteed this same agent is the one who complains all the time when his clients ask to lower his commission.<\/p>\n\n\n\n My clients NEVER asked me to lower my commission, and I NEVER lost a listing I wanted once I learned how to demonstrate exactly WHY I was the best.<\/p>\n\n\n\n The trick is to actually BE the best, which is not as hard as you might think.<\/p>\n\n\n\n It\u2019s mostly about choosing the right attitude and having a willingness to learn.<\/p>\n","protected":false},"excerpt":{"rendered":" Have you ever lost a listing to another agent and then looked at their MLS presentation and realized how awful it was? I have. I still have nightmares. The pictures were horrid, the grammar and spelling were abominable. Worst of all, the information was randomly spewed, with no apparent concern for what was critically important […]<\/p>\n","protected":false},"author":1,"featured_media":150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-12-marketing-the-listing"],"_links":{"self":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=149"}],"version-history":[{"count":0,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/media\/150"}],"wp:attachment":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}