{"id":113,"date":"2020-08-05T20:02:00","date_gmt":"2020-08-05T20:02:00","guid":{"rendered":"https:\/\/agentskills2.dvsrvr.in\/?p=113"},"modified":"2020-08-05T20:02:00","modified_gmt":"2020-08-05T20:02:00","slug":"your-personal-brand-statement","status":"publish","type":"post","link":"https:\/\/agentskills2.dvsrvr.in\/?p=113","title":{"rendered":"Your Personal Brand Statement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Why do you \u201cmarket\u201d yourself?  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s to establish your BRAND.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be clear, your brand is not your logo, or your name, or your tagline. Those things represent your brand on the surface. But your brand is something much more profound. It\u2019s the&nbsp;<em>feeling&nbsp;<\/em>that people have about you, what you represent, and why you are different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your Personal Brand Statement should clearly articulate WHO you are, WHAT you stand for, and WHY you\u2019re the reader\u2019s best choice as a professional highly-skilled agent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cHi, I\u2019m Ted. Over the past 14 years, I\u2019ve completed over 1,000 successful Real Estate transactions, one at a time, with care and concern to create the best possible result for each individual client. That\u2019s why I\u2019m proud to say that almost&nbsp;<\/strong><strong><em>all<\/em><\/strong><strong>&nbsp;my business comes from repeats and referrals.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My personal brand statement is designed to appeal to every different communication style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analyticals like the data about the number of transactions, and years of service. Drivers like that I\u2019m direct and straight to the point. And, Expressives and Amiables both like how I talk about caring for my clients.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(For more information on Communication Styles, here\u2019s another recent blog article:&nbsp;<a href=\"https:\/\/agentskills.com\/why-certain-people-drive-you-crazy\/\">Why Certain People Drive You Crazy.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s also a subtle message behind mentioning that, \u201calmost all my business comes from repeats and referrals.\u201d It makes everyone think to themselves, \u201cHe must be great, or how could that be true?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the subtle art of marketing \u2013 getting people to draw their own conclusion from a few simple words.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My brand statement is only 50 words, but it\u2019s a powerful 50 words.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What about you? Are you able to clearly articulate why you\u2019re the best choice as a professional Real Estate agent?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is not about inventing boring taglines that mean nothing, \u201cCall me for honesty, integrity, and the best customer service!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re building your brand around over-used clich\u00e9s, your brand is weak. \u2639\ufe0f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sorry if that stung a bit!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want a powerful brand, first learn how to actually BE a better agent, and then be able to articulate WHY.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do you \u201cmarket\u201d yourself? It\u2019s to establish your BRAND. To be clear, your brand is not your logo, or your name, or your tagline. Those things represent your brand on the surface. But your brand is something much more profound. It\u2019s the&nbsp;feeling&nbsp;that people have about you, what you represent, and why you are different. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-13-marketing-yourself"],"_links":{"self":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113"}],"version-history":[{"count":0,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/posts\/113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=\/wp\/v2\/media\/114"}],"wp:attachment":[{"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agentskills2.dvsrvr.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}